The fact that EA have now gone ahead and allowed The Sims 3 to appear on Steam could probably be seen as a sign of not exactly surrender, but certainly acceptance of the importance of Valve's delivery system. Why let Valve take a chunk of the profit? After all, The Sims 3 was always going to sell like Hell's hotcakes. The reason The Sims wasn't on Steam prior to this was because of Electronic Arts' faithful supporting of their own store. This is a more interesting development than you might think. I think I'll be keeping my money, but I've deposited some thoughts on this plus the launch trailer for Late Night after the jump. Yes! So instead of paying £115 you merely pay £57.50. So this weekend The Sims 3 and every single expansion to date appeared on Steam, and not only that, Steam are currently hosting a 50% off sale on the Ultimate edition (containing The Sims 3 plus the World Adventures, Ambitions, Late Night, High-End Loft Stuff and Fast Lane Stuff expansions). Sometimes it's like I have a hedgehog inside my skull with whom I am not friends. I wasn't going to post about this, but here I am posting about it.